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Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Woodridge, IL

About Globe Union:

Globe Union strives to be a positive force in our industry and communities. Our approximately 10,000 employees worldwide are guided by our passion statement, "One Family, One Vision." We provide a positive, collaborative, and entrepreneurial environment, along with an opportunity to grow with a winning team. We are seeking individuals who will bring the same passion to the organization and commit to the success of Globe Union.

Globe Union is a worldwide leader in the development and manufacturing of kitchen and bathroom plumbing fixtures, faucets, and fittings.

Danze, Inc. and Gerber Plumbing Fixtures, LLC are subsidiaries of Globe Union Group, Inc.

About Gerber Plumbing Fixtures:

Founded in 1932, Gerber Plumbing Fixtures LLC is a wholly owned subsidiary of Globe Union Group Inc. and is based just outside Chicago, IL.   Gerber is a leading manufacturer of high performance plumbing fixtures, faucets and fittings sold exclusively through professional wholesalers throughout the United States and Canada.

Gerber has a comprehensive residential product offering of vitreous china fixtures including toilets, lavatories and bidets; a full range of faucets for the kitchen, bathroom and laundry room; and is a leading supplier of bathtub drains.  Its complete commercial product line includes toilets, lavatories, urinals and service sinks as well as mechanical and electronic faucets and flush valves.  Gerber also has a complete line of high efficiency products that are WaterSense certified.

About Danze, Inc:

Danze is young and playful with an entrepreneurial spirit and an optimist’s view of the world—a world filled with unlimited possibilities. We are savvy, independent thinkers - much like our customers. We believe that style and design have the power to inspire and delight. This belief is our reason for being.

Preferring the path less traveled, we enjoy the distinction of being different as much as we enjoy the new experiences that come out of it. We are easy-going but possess an ambitious edge. We’re proud of this paradox. You’ll usually find us hanging with other fun and free-thinking people who are authentic, caring, and friendly. We embrace of the beauty of life. And we know we are all in this together.

We're grounded and humbled by the idea that people, all over America, are using Danze products everyday in a multitude of ways. And when they do, Danze is helping them feel better about their homes and about themselves in a multitude of ways. This is why we're focused on creating products that are an expression of our customers and their relentless search for something beautiful, distinctive and refreshing.

Job Description:

In the role of Digital Marketing Manager, you’ll work directly with the Director of Marketing and other cross-functional members of the Globe Union organization to define, plan, and execute digital marketing plans; including management of Gerber and Danze websites, digital assets, email campaigns, quarterly e-newsletter, social media campaigns and online education courses. 

Responsibilities:

  • Actively manage the Danze and Gerber websites  including content accuracy, brand positioning, SEO optimization and reporting
  • Plan and manage the execution of marketing automation campaigns including integration into interactive and email marketing campaigns, websites, social media platforms and other channels of communication for both Gerber and Danze brands
  • Measure and report performance for all digital marketing campaigns, develop effective and proactive marketing insights and analysis and assess against goals (ROI and KPIs)
  • Develop and implement overall digital marketing strategy that supports and is in alignment with overall business strategy
  • Collaborate with internal teams to optimize online user experience
  • Improve our effectiveness on all social media and networking outlets by understanding each entity’s objective, typical user profile, advantages, disadvantages, and reporting metrics, etc.
  • Develop overall social media strategy, manage social media execution
  • Develop and assist in the execution of the online content integration plan including content generation for use in email, social media, advertising and on distribution partner sites
  • Work closely with the product team and Marketing Communications Manager to execute online training programs for internal and external stakeholders
  • Collaborate with other departments such as sales, operations, information technology and customer support to identify issues and potential new opportunities
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Actively participate in dialogue and conversations on behalf of Gerber and Danze brands
  • Assist with other marketing functions and projects as required
  • Perform all other duties as assigned

Requirements:

  • Bachelor’s degree and a minimum of 6 years of experience in digital marketing
  • Experience in marketing automation, (Eloqua preferred)
  • Strong understanding of current online marketing concepts, strategies and best practices
  • Proficiency in HTML language and Dreamweaver or similar software
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in creating integrated digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate testing
  • Solid working knowledge of website analytic tools (ie, Google Analytics,  Adobe, WebTrends)
  • PhotoShop and video editing a plus
  • Proficiency in MS Office suite
  • Excellent verbal and written communication skills
  • Capable of generating and delivering relevant presentations to management team and sales/marketing team
  • Strong interpersonal, influencing and leadership skills
  • Bright, analytical, goal-oriented with high standards for quality and performance
  • Strategic “thinker” with ability to translate strategy into practice
  • Flexibility to effectively work with others from different culture, work habits, and management styles
  • Hardworking, action-oriented, and results driven
  • Demonstrates a “roll up your sleeves” initiative to get the job done
  • Willingness to cooperate and accept added responsibilities
  • Ability to travel

Globe Union offers excellent benefits including:

  • Medical, Dental, and Vision insurance
  • 401(k) with generous company match
  • Paid Holidays
  • Annual vacation
  • Life and disability insurance
  • FSA

 

EOE.

Contact: jobs@globeunion.com                                                                      

Job TitleJob Title: Digital Marketing Manager

Location: Woodridge, IL

About Globe Union:

Globe Union strives to be a positive force in our industry and communities. Our approximately 10,000 employees worldwide are guided by our passion statement, "One Family, One Vision." We provide a positive, collaborative, and entrepreneurial environment, along with an opportunity to grow with a winning team. We are seeking individuals who will bring the same passion to the organization and commit to the success of Globe Union.

Globe Union is a worldwide leader in the development and manufacturing of kitchen and bathroom plumbing fixtures, faucets, and fittings.

Danze, Inc. and Gerber Plumbing Fixtures, LLC are subsidiaries of Globe Union Group, Inc.

About Gerber Plumbing Fixtures:

Founded in 1932, Gerber Plumbing Fixtures LLC is a wholly owned subsidiary of Globe Union Group Inc. and is based just outside Chicago, IL.   Gerber is a leading manufacturer of high performance plumbing fixtures, faucets and fittings sold exclusively through professional wholesalers throughout the United States and Canada.

Gerber has a comprehensive residential product offering of vitreous china fixtures including toilets, lavatories and bidets; a full range of faucets for the kitchen, bathroom and laundry room; and is a leading supplier of bathtub drains.  Its complete commercial product line includes toilets, lavatories, urinals and service sinks as well as mechanical and electronic faucets and flush valves.  Gerber also has a complete line of high efficiency products that are WaterSense certified.

About Danze, Inc:

Danze is young and playful with an entrepreneurial spirit and an optimist’s view of the world—a world filled with unlimited possibilities. We are savvy, independent thinkers - much like our customers. We believe that style and design have the power to inspire and delight. This belief is our reason for being.

Preferring the path less traveled, we enjoy the distinction of being different as much as we enjoy the new experiences that come out of it. We are easy-going but possess an ambitious edge. We’re proud of this paradox. You’ll usually find us hanging with other fun and free-thinking people who are authentic, caring, and friendly. We embrace of the beauty of life. And we know we are all in this together.

We're grounded and humbled by the idea that people, all over America, are using Danze products everyday in a multitude of ways. And when they do, Danze is helping them feel better about their homes and about themselves in a multitude of ways. This is why we're focused on creating products that are an expression of our customers and their relentless search for something beautiful, distinctive and refreshing.

Job Description:

In the role of Digital Marketing Manager, you’ll work directly with the Director of Marketing and other cross-functional members of the Globe Union organization to define, plan, and execute digital marketing plans; including management of Gerber and Danze websites, digital assets, email campaigns, quarterly e-newsletter, social media campaigns and online education courses. 

Responsibilities:

  • Actively manage the Danze and Gerber websites  including content accuracy, brand positioning, SEO optimization and reporting
  • Plan and manage the execution of marketing automation campaigns including integration into interactive and email marketing campaigns, websites, social media platforms and other channels of communication for both Gerber and Danze brands
  • Measure and report performance for all digital marketing campaigns, develop effective and proactive marketing insights and analysis and assess against goals (ROI and KPIs)
  • Develop and implement overall digital marketing strategy that supports and is in alignment with overall business strategy
  • Collaborate with internal teams to optimize online user experience
  • Improve our effectiveness on all social media and networking outlets by understanding each entity’s objective, typical user profile, advantages, disadvantages, and reporting metrics, etc.
  • Develop overall social media strategy, manage social media execution
  • Develop and assist in the execution of the online content integration plan including content generation for use in email, social media, advertising and on distribution partner sites
  • Work closely with the product team and Marketing Communications Manager to execute online training programs for internal and external stakeholders
  • Collaborate with other departments such as sales, operations, information technology and customer support to identify issues and potential new opportunities
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Actively participate in dialogue and conversations on behalf of Gerber and Danze brands
  • Assist with other marketing functions and projects as required
  • Perform all other duties as assigned

Requirements:

  • Bachelor’s degree and a minimum of 6 years of experience in digital marketing
  • Experience in marketing automation, (Eloqua preferred)
  • Strong understanding of current online marketing concepts, strategies and best practices
  • Proficiency in HTML language and Dreamweaver or similar software
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in creating integrated digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate testing
  • Solid working knowledge of website analytic tools (ie, Google Analytics,  Adobe, WebTrends)
  • PhotoShop and video editing a plus
  • Proficiency in MS Office suite
  • Excellent verbal and written communication skills
  • Capable of generating and delivering relevant presentations to management team and sales/marketing team
  • Strong interpersonal, influencing and leadership skills
  • Bright, analytical, goal-oriented with high standards for quality and performance
  • Strategic “thinker” with ability to translate strategy into practice
  • Flexibility to effectively work with others from different culture, work habits, and management styles
  • Hardworking, action-oriented, and results driven
  • Demonstrates a “roll up your sleeves” initiative to get the job done
  • Willingness to cooperate and accept added responsibilities
  • Ability to travel

Globe Union offers excellent benefits including:

  • Medical, Dental, and Vision insurance
  • 401(k) with generous company match
  • Paid Holidays
  • Annual vacation
  • Life and disability insurance
  • FSA

 

EOE.

Contact: jobs@globeunion.com                                                                      

 

: Digital Marketing Manager

Location: Woodridge, IL

About Globe Union:

Globe Union strives to be a positive force in our industry and communities. Our approximately 10,000 employees worldwide are guided by our passion statement, "One Family, One Vision." We provide a positive, collaborative, and entrepreneurial environment, along with an opportunity to grow with a winning team. We are seeking individuals who will bring the same passion to the organization and commit to the success of Globe Union.

Globe Union is a worldwide leader in the development and manufacturing of kitchen and bathroom plumbing fixtures, faucets, and fittings.

Danze, Inc. and Gerber Plumbing Fixtures, LLC are subsidiaries of Globe Union Group, Inc.

About Gerber Plumbing Fixtures:

Founded in 1932, Gerber Plumbing Fixtures LLC is a wholly owned subsidiary of Globe Union Group Inc. and is based just outside Chicago, IL.   Gerber is a leading manufacturer of high performance plumbing fixtures, faucets and fittings sold exclusively through professional wholesalers throughout the United States and Canada.

Gerber has a comprehensive residential product offering of vitreous china fixtures including toilets, lavatories and bidets; a full range of faucets for the kitchen, bathroom and laundry room; and is a leading supplier of bathtub drains.  Its complete commercial product line includes toilets, lavatories, urinals and service sinks as well as mechanical and electronic faucets and flush valves.  Gerber also has a complete line of high efficiency products that are WaterSense certified.

About Danze, Inc:

Danze is young and playful with an entrepreneurial spirit and an optimist’s view of the world—a world filled with unlimited possibilities. We are savvy, independent thinkers - much like our customers. We believe that style and design have the power to inspire and delight. This belief is our reason for being.

Preferring the path less traveled, we enjoy the distinction of being different as much as we enjoy the new experiences that come out of it. We are easy-going but possess an ambitious edge. We’re proud of this paradox. You’ll usually find us hanging with other fun and free-thinking people who are authentic, caring, and friendly. We embrace of the beauty of life. And we know we are all in this together.

We're grounded and humbled by the idea that people, all over America, are using Danze products everyday in a multitude of ways. And when they do, Danze is helping them feel better about their homes and about themselves in a multitude of ways. This is why we're focused on creating products that are an expression of our customers and their relentless search for something beautiful, distinctive and refreshing.

Job Description:

In the role of Digital Marketing Manager, you’ll work directly with the Director of Marketing and other cross-functional members of the Globe Union organization to define, plan, and execute digital marketing plans; including management of Gerber and Danze websites, digital assets, email campaigns, quarterly e-newsletter, social media campaigns and online education courses. 

Responsibilities:

  • Actively manage the Danze and Gerber websites  including content accuracy, brand positioning, SEO optimization and reporting
  • Plan and manage the execution of marketing automation campaigns including integration into interactive and email marketing campaigns, websites, social media platforms and other channels of communication for both Gerber and Danze brands
  • Measure and report performance for all digital marketing campaigns, develop effective and proactive marketing insights and analysis and assess against goals (ROI and KPIs)
  • Develop and implement overall digital marketing strategy that supports and is in alignment with overall business strategy
  • Collaborate with internal teams to optimize online user experience
  • Improve our effectiveness on all social media and networking outlets by understanding each entity’s objective, typical user profile, advantages, disadvantages, and reporting metrics, etc.
  • Develop overall social media strategy, manage social media execution
  • Develop and assist in the execution of the online content integration plan including content generation for use in email, social media, advertising and on distribution partner sites
  • Work closely with the product team and Marketing Communications Manager to execute online training programs for internal and external stakeholders
  • Collaborate with other departments such as sales, operations, information technology and customer support to identify issues and potential new opportunities
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Actively participate in dialogue and conversations on behalf of Gerber and Danze brands
  • Assist with other marketing functions and projects as required
  • Perform all other duties as assigned

Requirements:

  • Bachelor’s degree and a minimum of 6 years of experience in digital marketing
  • Experience in marketing automation, (Eloqua preferred)
  • Strong understanding of current online marketing concepts, strategies and best practices
  • Proficiency in HTML language and Dreamweaver or similar software
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in creating integrated digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate testing
  • Solid working knowledge of website analytic tools (ie, Google Analytics,  Adobe, WebTrends)
  • PhotoShop and video editing a plus
  • Proficiency in MS Office suite
  • Excellent verbal and written communication skills
  • Capable of generating and delivering relevant presentations to management team and sales/marketing team
  • Strong interpersonal, influencing and leadership skills
  • Bright, analytical, goal-oriented with high standards for quality and performance
  • Strategic “thinker” with ability to translate strategy into practice
  • Flexibility to effectively work with others from different culture, work habits, and management styles
  • Hardworking, action-oriented, and results driven
  • Demonstrates a “roll up your sleeves” initiative to get the job done
  • Willingness to cooperate and accept added responsibilities
  • Ability to travel

Globe Union offers excellent benefits including:

  • Medical, Dental, and Vision insurance
  • 401(k) with generous company match
  • Paid Holidays
  • Annual vacation
  • Life and disability insurance
  • FSA

 

EOE.

Contact: jobs@globeunion.com