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Customer Experience Design with InReality

Danze and InReality announced partnership to help reinvent the shopping and product selection experience in the decorative plumbing category.

InReality, an Atlanta-based customer experience activation company, and Danze, Inc., a leader in the plumbing products industry, are partnering in an effort to break through the traditional display and product presentation methods that exist in the industry.

"InReality has come to be a respected source for customer experience strategy, design and project deployment for both retailers and brands selling through retail and trade professional environments," said Florian Vollmer, Senior VP of Design and Principal. "The focus in working with Danze is to change how customers interact with kitchen and bath products and design for an experience that is interactive and personalized to fit their unique expectations."

Danze Inc. is a young and lively company with an extensive collection of premium faucets, fixtures, showerheads and accessories, available in a range of durable finishes. They continue to delight and excite on all levels of design, function, quality and experience as a brand that is playful, progressive and interesting.

"We are excited about our partnership with InReality, a company that really understands the customer experience in the home products world," said Michael Werner, President and CEO of Danze. "We want to reinvent the showroom experience and create a more dynamic buying experience. We realize that technology is changing how people buy and shop, and Danze wants to a leader in this change and create experiences that engage and delight customers. InReality understands the strategic design and management of customer experiences and knows how to tie digital technologies and customer insights together to the benefit of the customer and the brand."