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danze_veterans_blog2The plumbing industry’s support of Operation Rise & Conquer continued in great force on May 2 as VAMAC, Gerber and Danze teamed together for their first ride through historic Glen Allen, Virginia.  The ride raised $7,500, enough to sponsor three veterans through the Adaptive Sports Center program in Colorado.

The ride attracted participants to Winns Baptist Church in Glen Allen, each of whom rode 50 or 25 miles as individuals or 7 miles in the Family Fun Ride.  One of the day’s highlights came after the riders returned and were able to hear more from Sgt. Michael Frazier USMC (Ret).  Sgt. Frazier, a wounded veteran who participated in the ride as a hand cyclist, spoke about the benefits of the Adaptive Sports Center program and what it means to him and his fellow soldiers.

danze_veterans_blog“I believe Patriotism is defined in so many different ways,” said Frazier. “When people come together for a ride like this to help others they don’t even know – that’s Patriotism in my eyes.  You’re the true heroes.”

Riders and volunteers expressed their enthusiasm for a 2016 event with the hopes of raising even more money for the program.  VAMAC’s 2nd Annual Ride for Operation Rise & Conquer will be held April 30, 2016.

Operation Rise & Conquer (created in 2014 by the American Supply Association and industry partners APR Supply, First Supply, Hajoca, Oatey, VAMAC, Danze, Gerber and The Wholesaler Magazine) focuses on raising awareness and financial support to help empower and inspire wounded soldiers and veterans to regain confidence and trust in themselves and others.  The money raised by Operation Rise & Conquer directly supports these military men and women through the Adaptive Sports Center in Colorado.

danze_veterans_blog1The Adaptive Sports Center provides veterans with special equipment needed to participate in summer or winter activities, and serves as a resourceful and motivating way to help these brave heroes take a break from their hospital rehabilitation environments.  Participants are exposed to horseback riding, biking, rock climbing, fishing, whitewater rafting, skiing, ice climbing and many other challenging, yet rewarding activities.

To learn more about Operation Rise & Conquer and how your organization can get involved, visit or call Bill Erfort with the ASA at 630-467-000 x212.